That famous bromide is often quoted by marketing and publicity-minded folks. (Notably, they frequently leave off the end of that quote from Irish author Brendan Behan, who said “there is no such thing as bad publicity except your own obituary.”) It’s probably cheerier without that addendum.
The point is a good one, though, and important to lawyers in firms of all sizes. Public relations (PR) are one of the most underutilized and misunderstood arrows in the lawyer’s marketing quiver. Used properly it offers a lawyer the chance to be quoted or interviewed in the role of an expert in the media (television, radio, newspapers, blogs) to which his/her target client pays attention.
Susan Cartier Liebel has a good post about how two solo lawyers used PR in the case of the pink poodle. Check it out here.
